The sneaker is unanimously recognised as one of the icons of contemporary culture. In this exhibition, designer and curator Pedro Carvalho de Almeida presents his collection of more than 500 Portuguese sneakers, sheding a light on the athletic footwear brands designed and produced from the 1930's to the new millennium.

Pedro Carvalho de Almeida's collection showcases a brief cultural contextualisation of the social, political and economic significance of the sports brands, together with an in-depth look at companies such as Sanjo and Cortebel. Bringing to life the idea of brand archaeology, this exhibition reveals an impressive archive of design history, visible through the sneakers and their packaging, memorabilia and cutting-edge materials. The more than 100 brands on display embody a curatorial work of exploration, as well as a work of time, into Portuguese designed and manufactured athletic footwear. The exhibition is the result of a partnership between Matosinhos City Council, esad—idea Research in Design and Art and the Research Institute for Design, Media and Culture (ID+).